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Penny Reed

Dental Business Coach

Ready to Grow Your Dental Business?


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Phone 888.877.5648
Address PO Box 987
Collierville, TN 38027


Penny Reed & Associates provides coaching and training for dental business owners and their teams. Founded by Penny Reed (Limoli), our focus is to work with dentists who want to continually grow and improve their dental business.

Growing Your Dental Business


Our program topics include but are not limited to:

  • Goal Setting
  • Scheduling for Productivity
  • Collect What You Produce
  • Accounts Receivable Management
  • Budgeting and Expense Monitoring
  • Increase New Patients
  • Internal and External Marketing Strategies and Plan
  • Mystery Shop DDS – Convert callers into scheduled new patients
  • Reactivation and Chart Audits
  • Increase Patient Loyalty
  • Best Strategies for Handling Insurance in the Practice
  • Effective Morning Huddles
  • Productive Team and Department Meetings
  • Communication Hand-offs – Increased communication yields increased production
  • Case Presentation Strategies
  • And More!


We believe that one size does not fit all. Because of this we offer a variety of coaching and consulting services. We are also committed to providing coaching options that “won’t break the bank.”


Pin-point Sessions – Do you have a few items of concern that you wish to address in your practice? Perhaps you need only a few coaching sessions to work through these situations.


In-office Engagement – Penny Reed provides both analysis and consultation services. The most common starting point is an onsite analysis with recommendations.


Coaching Relationship – For dentists seeking a more comprehensive approach, this is the most popular service. Based upon the needs of your practice and business, Ms. Reed will offer a customized solution. In most cases, dentists will opt to include onsite consultations as well as telephone coaching.


Curious how Penny Reed can assist you in your dental business? Call 1.888.877.5648 or complete our contact form to schedule a complimentary telephone session.




About Penny Reed

Penny Reed LimoliPenny Reed Limoli, is a nationally renowned dental practice management coach and speaker. Her unique combination of management experience, success as a dental practice consultant, and business administration education make her one of the most effective dental practice coaches and speakers in North America. With more than 23 years of management experience, from publicly traded companies to dental practices, Penny has the unique ability to quickly pinpoint challenges and turn around underperforming practices.

In 1992 Penny was recruited by her own dentist to manage his growing dental practice. Penny worked as an office manager in this dental practice and became adept at managing personnel issues, negotiating financial agreements, implementing a scheduling protocol, and developing other must-have skills for successfully running a dental practice. Her excitement about the possibilities for improving struggling or stagnant practices using her proven methods prompted Penny to enter the dental consulting world; in 1994 she joined a well-known nationwide consulting group, eventually becoming a franchise owner.

As Penny continued to work with practices across the nation who faced similar challenges in unique environments, she soon saw that the solution to improving these practices called for a more personal and customized approach. So, in 2001 Penny launched a new dental coaching business and continues to work with practices across the country, including multi- and single-doctor practices, from general dentists to specialists, offering customized solutions to their biggest problems and helping the doctors to set, achieve, and maintain their own unique goals.

Penny’s expertise has been highlighted in the articles that have been published in such widely read publications as:
• Dental Economics
• Dentistry Today
• Inside Dentistry
• Trojan Today Newsletter
• The Profitable Dentist Newsletter
• Georgia Dental Association
• Pink Tooth
• Woman Dentist
• MATSCO Strategies for Success
• Dental Products Report


She has presented at dental seminars across the country, including:

• The Profitable Dentist Spring Break Seminar
• Colegio de Cirujanos Dentista de Puerto Rico
• Mid-South Dental Congress
• American Association of Dental Office Managers
• Southern Chapter of the American Academy of Implant Dentistry
• Tunica Dental Extravaganza
• University of Tennessee Business Program Series
• American Academy of Dental Group Practice

She was also interviewed in the “Learning About Cosmetic Dentistry” series, sponsored by the Public Broadcasting Service and the American Academy of Cosmetic Dentistry, aired in the United States and around the globe.

Penny graduated from Harding University in 1990 with a BBA in Management. She has received the Leaders in Dental Consulting designation from Dentistry Today from 2007 to 2014. In addition to her accomplishments in dentistry, she is a member of the National Speakers Association and served as the president of the Tennessee chapter during the 2013 to 2014 term.


Workshop Registration Form

Thank you for your interest in our private workshop – Growing Your Dental Business!

To Register Online, Click here for our online form


Click Here to download the registration form.  You may complete and faxback to 1.888.295.8640.


If you need assistance, please call 1.888.877.5648 or complete our contact form.